STRATEGY
What do you want to be known for?
Our first conversation is positioned around this question. It helps flesh out branding guidelines, personality and tone. This allows consistency from the get go across platforms making your message very clear.
Who are you trying to reach?
I help you map out who your target audience is and build buying personas. Then i will identify their psychographics. What are their pain points? Why should they care about what you have to say and how does your product/service solve their problem?
Lets get a plan together
At the start of each month we sit down for a couple of hours and map out what the goals are for this month. Is it a new product? Have you got an event coming up? What’s the main focus.
Content & Campaign Planning
I brainstorm content ideas that align with your goals and prepare a months’ worth of content. I’m looking for opportunities to tap into any important dates or events that are happening for the month as well as integrating what you want to be known for.
Social Media Content Creation
Photography
I can come to your location for an on-site shoot and I can also repurpose content you already have.
Graphics and Illustrations
When a photo isn’t enough, graphics and illustrations can be the perfect solution. I craft, sketch, and create custom visuals that effectively convey your message to your audience.
Moving Imagery
I create animations, motion graphics, video that highlight your business from every angle.
Copywriting
I listen to your story and what matters to you then integrate this into content.
Social Media Management
Scheduling, posting & engaging.
I optimise posting times and frequencies of posts by strategically scheduling content days and times.
Ensuring correct businesses and contacts are tagged.
Engaging with relevant contacts to build conversation & proactive community.
Responding to comments good or bad and forwarding on if need be.
Performance Reports
Analysing
It’s important that our social media efforts pay off and running reports each month is how i do this.
I’m looking for patterns and learning about your audience and what’s working well, what can be improved and any insights.
It’s comprehensive filled with top performing content, graphs and infographics to highlight followers, reach, likes etc. What does our audience teach us. Often times we think we know who our audience is and can be surprised by what the actual analytics show.
What we can measure we can improve.
